Thursday, May 08, 2008

Summer Blockbusters

This past weekend kicked off the start of summer blockbusters.  Iron Man has reportedly open weekend racked in $104 million dollars.  This is one of the largest opening weekends ever.  This summer is exciting again with some greatly anticipated movies coming out.  Everything from a little robot from Pixar to Heath Ledgers dark portrayal of the Joker in The Dark Knight.  It will become interesting over the course of the next couple months on how consumers will react to the rising prices of gas and other commodities in relations to gas prices.  Will the movie business benefit from this because people are less likely to travel because of the rising of gas prices and the the price to just travel.  Or, will it hurt the movie business because people will become more stingy on how and where they spend their money?  Some analysts also bring up the fact that because there are so many movie coming out that are targeting young men, especially teens and preteens, like The Incredible Hulk, Dark Knight, Hell Boy II, The X Files, etc... plus the release of video games like the new Grand The Auto that there will not be enough money to go around and that will really hurt sales.  However, these seems to be the case every summer where there is a plethora of entertainment options that target all different demographics across the board, but yet we still see movies continue to set records and rack in millions of dollars.  So, I say that this summer because less people and especially families will be traveling during holidays and just in general over the course of the summer that we will see a great increase in ticket sales from possible great movies like The Dark Knight and the New Indiana Jones movie to lesser movies like Meet Dave or College. 

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