In another of my JMC classes, Advertising in American Society, we watched a short documentary about people and their obsessions with shopping called "Buy-ology." Prepare to grimace.
It started off fine, talking of a few ongoing experiments in various retail supermarkets (as it turns out, they really are using those damn cameras), but it quickly turned into something that kind of scared me. Evidently there is a chemical imbalance in certain peoples' brains that causes compulsive disorders, including compulsive shopping.
One lady that was followed had to erect an entire garage to store all the materials she had bought over time. I kid you not: she could have opened another JoAnn's fabric store, in her back yard. As it turns out, she's on the pill. No, not a birth control pill, but a pill to help her stop shopping.
What world are we living in when someone needs a pill, or better yet a medical excuse, to spend all their money? Is it the media making them buy all this? Is it the new pastime, just buying crap to satisfy ourselves? Is our society going completely commercial, even in their heads?
Pretty pathetic if you ask me, and not something I enjoy thinking about. What else are we going to need a pill for, breathing air? Anyway, it was an interesting film to watch and I enjoyed almost all of it, save for the seats in the lecture hall.
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