Lincoln Commercial

The conventions in this commercial help to tell a small, vague story. The camera does a constant zooming in and out on the car and it goes along with the music and lighting. It it set in a dark lighting but with streams of light throughout the commercial that emphasizes parts of the vehicle and makes the vehicle stand out. That feature gives the feeling of luxury and high class, and also makes it seem like this vehicle can take on anything and is like a big space ship finding new parts of life. The fast paced camera views, zooming in and out and song tells a little story of this high technology coming from space and being fully loaded ready to take on the rest of the world.