the information

i recently bought the new beck album, "the information". beck is always making good music and doing things a little bit different and this album is no exception. the neat thing about this album, and why i think it is relevent to this class, is the media convergence that takes place. for each song on the album beck created a different video on a seperate dvd. the production is pretty low, but that is besides the point. also included in the album were stickers and a blank cover so it is possible to create your own cover. in an article in rolling stone beck says that this is the way he has wanted to make an album for a long time.