A picture of an innocent looking toddler holding a large butcher knife fills the overhead projection screen, as a room full of students gasp in shock. Does this sound like a clip from a scary movie? Well it’s not. This was the scene at UWM’s Ad Club meeting this past Tuesday evening. Ok, ok, yes I am an avid new member of Ad Club, and being both that and a JMC major consider this my impromptu plug for Ad Club. Now, back to the creepy knife-toting baby….
The guest speaker for this month’s Ad Club meeting was Gary Mueller from Serve Marketing. Serve is not your everyday local advertising firm. This group is the only branch in the city to promote numerous local non-profit org chapters. Serve represents all the diabetes, AIDS, brain injury, child sexual abuse, shaken baby syndrome, and drug addiction collations who strive to stop these tragedies. The problem is, creating advertising for a group against pedophiles isn’t exactly as cool as advertising for a new clothing brand or car company. That’s where Serve comes in. They “serve” all these non-profit groups which other local agencies turned down.
The selection of ads Serve has done for these groups was just incredible. Mr. Mueller’s slide presentation contained ads that were definitely edgier, stronger, and more memorable than any mass produced “it” item I have ever seen. These ads really told a story—most often without words, which made the ads more compelling. To check out some of Serve’s work, I highly recommend taking a look at their site:
http://www.servemarketing.org/
They really are “the nicest ads in town”
Oh yeah……and join Ad Club too!!!! :-)
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