Wednesday, April 23, 2008
McDonald's international commercials
Fast food is bad, but it is fast. We all know eating McDonald's can cause a serious obesity. There is just too much calories with little nutrients. But I was watching few different McDonald’s commercials on you tube, and different strategies that each countries use was so unique to me. It is definitely different from American McDonald’s commercials. The McDonald’s commercial that I watch here is usually promoting "free samples" or I don't know... Other countries seem to get more involved with consumers. These advertisements make us to want go to McDonald’s because it catches viewer's attention. If look at the commercials, you might find it interesting the way they created it. Even though it is in a different language, if you watch carefully, you will find their a hidden story or a meaning in the commericials.
This also tells how McDonald’s is internationalized around the world. Every country used their strategies to target consumers. For example, there is a "Rice burger" in Korea. They make burgers with rice instead of bread buns. McDonald’s has become very big, and there is almost no one who doesn’t know about McDonald’s.
However, not only McDonald’s but also every fast food is bad for us. It's hard to say don't eat fast food because it already plays a big part of people's meal choices (it's fast, cheap, taste good). But everyone should start eating less because there is a big chance to be in an unhealthy condition.
Posted by Haewon at 5:35 PM