Thursday, April 17, 2008
After we talked about personal blogs in class, I just thought to bring up a Korea-based 'My Space' kind of thing to you guys. It's called "Cyworld," and it is probably the widest used personal blog in Korea. It's just like "My space" or "Facebook" with Asian features such as more icons and cute things?(I would say)
"Cyworld" didn't become popular when it first came out in Korea because it was new style of web that people weren’t familiar to. Nowadays, there are millions of Korean people who communicate through this website and it certainly became extremely popular. After they became such a hit, they decide to spread “Cyworld” abroad. America was a definitely targeted market, and there are other Asian countries such as, China, Japan, and Taiwan. In fact, in Asian countries, it already became a big hit because we have some similar cultures in some ways.
However, when I first heard that “Cyworld” is targeting U.S web users, I was a little worried because I didn't know how they are going to commercialize, and the culture difference as well. So, I didn’t know if it would mainstream America. But I think “Cyworld” has enough features and interesting things to mainstream America. Since it is Asian based website, features and some styles might be unfamiliar to you. “Cyworld” also gives you strong policies for people’s privacy that many other websites do not provide. There are certain restrictions that you can create for your own. Maybe you might like this website better than “My Space” or “Facebook” or maybe not. Check it out!
This is one of the Cyworld commercials, even though you probably wouldn't understand this because it is in Korean, but it still gives you a sense of Cyworld's popularity. The message of the commericial is "Anyone can network and communicate through Cyworld"