Monday, March 09, 2009
2009 World Baseball Classic Ad
My analysis is on one of the ads being shown for this 2009 World Baseball Classic, which is currently going on. The first thing I noticed about the commercial was the players featured in the ad. They used a few of baseball's star players who play for the different countries participating in the tournament. Visually, the players faces are black and white, with the only color on them is the uniforms for the respective countries they're playing for. Also, each player is naming the different baseball teams they have played for, in their native languages. This along with the usage of the color on the uniforms persuade the audience that the importance of the tournament isn't the players themselves, but the countries they are representing in the tournament. All of the shots in the ad are long shots with a background behind each player that represents the teams they are saying in the commercial.