Wednesday, February 06, 2008

Super Bowl Commercials

This year's Super Bowl far exceeded expectations, with Eli becoming the second straight Manning to beat Tom Brady in the playoffs, which was quite amusing. The fourth quarter easily made up for the first three quarter in drama, that's for sure.

The commercials on the other hand didn't live up to the hype. The Super Bowl is littered with long pauses that don't do much for the flow of the game, but do provide opportunities to get more drinks and food from the kitchen... except for those who consider commercials the highlight of the game.

But how and why are commercials so important? For one thing, it's always puzzled me why we all have to wait until the Super Bowl to see commercials that at least might be decent. Seriously, what are these advertising companies doing the other 364 days of the year? I've always known I couldn't be in advertising because my imagination doesn't contain the type of ridiculous corniness that marks most commercials and is apparently appealing. There are people getting paid tons of money to think of these things, which blows my mind.

The commercials of course are important because of the quantity of viewers, but the quality of the commercials was a little disappointing. (Sidenote: I went to the Rockets/Bucks game the day before the Super Bowl. About twice as many people watched that game on TV as the Super Bowl.)

Maybe it's because they are part of my youth, but nothing this year came close to the Budweiser frogs and ferret from back in the day. Bud's commercials actually, as has been the case lately, were among the worst.

More recently, Career Builder had some pretty great commercials, aided by the monkeys. This year, not so much.

All that said, there were a couple this year that were at least okay...

Sobe/Naomi/Lizards
Coca Cola/Charlie Brown
Doritos/Rat

No comments: