Friday, November 06, 2009

Air Jordan

For those of you that don't know, Michael Jordan's son, Marcus Jordan, plays college basketball at the University of Central Florida. The school has a contract with Adidas for all its sports, which means everyone has to wear their apparel during games. This is where the problem comes in. Marcus decided he wanted to wear his father's line of shoes, which is an extension of Nike, to games. UCF allegedly got permission from Adidas a month ago for him to do this. Evidently they got directed to the wrong person at Adidas, because the company announced on Monday that they are ending the five-year contract with the school because of Jordan's actions. Adidas officials stated, "The University of Central Florida has chosen not to deliver on their contractual commitment to Adidas. As a result, we have chosen not to continue our relationship with them moving forward."
Jordan's line of shoes are expensive, but the pair Marcus wore Wednesday may be the most expensive yet. Not only did he cost the sports program at UCF a contract deal that will ultimately cost the school money, he cast a negative image on the school as a whole. Honestly, I'm on Marcus' side in this matter. I think it's pretty ridiculous that every player is required to wear one brand of shoes, especially under these circumstances. Marcus is essentially honoring his father, who is arguably the best basketball player of all- time, and Michael deserves that honor. Adidas backing out of their contract opens up a perfect opportunity for Nike, their main competitor, to take over the opening at UCF. For the sake of both parties, I hope Adidas comes to their senses and keeps the contract with the school.

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