Friday, November 20, 2009

Oprah Calls it Quits

It is apparently the hottest news right now. Oprah Winfrey announced that she will be ending her show in 2011 after 25 years on air. Her show has become a multibillion dollar powerhouse since it first aired in 1986. Oprah plans to be done after finishing 25 seasons. And she always said that she would end the show when people wanted more, not when people were getting sick of it.

In Oprah's 24th season, it was opened with a HUGE performance. There were more than 20,000 people collected Chicago's Magnificent Mile for a block party. The Black Eyed Peas sang their song, I Gotta Feeling, changing the lyrics to correspond with the Oprah and the the crowd choreographed a dance to surprise Oprah. If you didn't see it, it was absolutely incredible. Actually when I watched it I got goosebumps. I think this performance in itself proves that her audience wants more.

She said her 25th and final season will "knock your socks off". She plans to make her last season a season everyone will remember.

Oprah's media power is unreal. Forbes recently scored her net worth at 2.7 billion dollars. She has Harpo studios, the Oprah magazine and her most well known talk show. She is perfect example of big media, and for her to end her show will be a big loss in terms of media and audience.

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