Thursday, October 22, 2009

"You Can't Touch This"

I decided to analyze one of the most popular rap songs of all time, “You Can’t Touch This” by MC Hammer.  The video basically just focuses on dancing.  There’s not really a story being told and for most of the video the camera is still and focused on five or six people that are dancing in a very bright white room.  They used long shot for the shot scale in these parts because you can see the dancers from head to toe.  Occasionally the video cuts to a night scene of the dancers and changes the feel of the scene.  During these parts of the video they use a medium shot and you see the dancers from about the waist up.  The video looks like it cost very little money to make but for the time it was very appealing to viewers.  The video basically only takes place in two places, the stage with the bright lights, and an outside scene. In the early 90s when this video was popular, people were just attracted to the catchy beat and the fancy dance moves in the song.  Today music videos tend to be a lot more elaborate and a lot more money is put into them.  They spend hours on filming and take only the best footage for their videos, whereas MC Hammer’s video looks like it could have been filmed in a couple hours.

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